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Writer's pictureDhruv Shukla

What are Realtor Leads?

Updated: Mar 15, 2022


For a buyer or an agent, what are the leads that are most important to their success: real estate leads, Investor Leads, or both? The key to getting the best real estate investment properties and negotiating a better deal with a realtor is having the right set of leads.


Realtors are often the first contact a real estate agent has with a buyer. And while many agents see their clients as prospects for future business, it is often the realtor who makes the first contact.


Because the real estate market is so competitive, if the client does not close on time or makes a non-specific request for more information before moving forward with the transaction, the realtor often has little choice but to try to close the deal on the limited information they receive.


The result is often that the client decides to move on to someone else or doesn't proceed with the transaction at all. This is why a thorough understanding of what our Realtor leads is vital to a successful real estate career.


As defined by the National Association of Realtors, "realtor leads" are "pre-qualified leads" which are "emails or letters from real estate professionals designed to achieve a mutual interest between a prospect and a real estate professional".


In other words, these are real estate leads that have been confirmed as responding in a positive manner by a professional real estate agent.


It should be understood that this does not mean the real estate agent was 100% successful with the lead but rather that the realtor was able to successfully follow up and secure a response.


Realtor leads are much different than investor leads or traditional hot list leads. Because real estate leads are "pre-qualified", they are infinitely more likely to result in an actual closing, which is what the real estate business is really all about.


Real Estate leads for New Agents



What is the best way to generate Real Estate Investor Leads; here are some effective ways to market you as a real estate agent: right now real estate is a most growing industry, if you want to invest your money, I recommend that the real estate’s is a very good field.


  • Post hoardings.

  • Run Face book Ads.

  • Run LinkedIn ads.

  • Answer real estate questions on Quora.

  • Canvas neighborhood mailbox with your card.

  • Run Google Ads.

  • Advertise in local newspaper.

  • Blog for local or national real estate websites.


There are a lot of people who want to know how they can generate Real Estate Investing Leads that will actually get them the results that they are looking for.


One of the ways that you can generate these leads is through the use of an investment firm.

However, before you actually hire one you need to know a few things about them. First off, there are going to be a lot of different firms that you can choose from and the fees associated with each of those firms can vary greatly.


So it is important that you are able to find a real estate investing leads a company that is affordable, however there are some firms that are simply trying to make as much money as possible.


The reason why this is such a problem is that when you invest money into a Lead Generation Company there is always a minimum investment requirement.


You want to be able to generate leads at the minimal cost associated with the company. This means that you will want to look for a company that has minimum investments of $1000.


By doing this you are giving yourself the ability to be able to generate a lot of leads without having to invest any of your own money in the beginning.


The other thing that you want to make sure of when it comes to these types of companies is that they have a system set up for you to be able to learn how to manage your accounts.


Many of the wealthy investors that we see today started out investing their own money and then turned over their investments to experienced investors that had a lot of experience in real estate.


Now the question becomes, how do they do it? They invested their own money and developed a system by which they could make money and they did not have to pay any of the account fees associated with being an investor.

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