CPM stands for Cost Per Thousand Impressions. When you are getting your Email Leads from the affiliate marketing system, these are all views of a webpage that links to an email opt-in page.
That is how people will subscribe to your email list because they have agreed to receive emails from you.
This is the most common type of advertising and it can be very cost-effective when done right.
But there is a much more cost-effective way to get the same amount of traffic and that is through Email Marketing through a CPA Network.
The CPA network has evolved over the last couple of years and become one of the top-ranked PPC networks today.
They have also become one of the top-ranked ways to generate Business Opportunity Leads for online businesses.
So, if you are not doing this now, you are losing a lot of money. Many of the top marketers that I know use CPC in their campaigns and generate thousands of business opportunity leads each month with this method alone.
If you want your ad to be displayed on the top of the first page of the search results, you will need to use CPA Network advertising.
But you have to be willing to invest the time and effort into getting these leads.
They can take some time but, with consistent effort, you can create huge amounts of leads quickly. So, what are you waiting for? Get your CPA leads going now!
What's the difference between CPC and PPC?
Before learning the difference between CPC and PPC you need to understand how they work.
CPC stands for cost per click and PPC stands for pay per click.
When someone clicks an ad on your site CPC is the number paid per click.
You only get charged for potential buyers interested in your offering and are actual active buyers who are actually interested in your product.
Advertisers bid on CPC and you bid on PPC, if a buyer comes in under your budget you pay them and if they come in over your budget you bid on PPC.
To really understand the difference between CPC and PPC, you need to have some knowledge about advertising.
There are two common ways to advertise online and those are pay per click (PPC) and cost per impression (CPM) and Email Cost Per Lead.
With PPC Lead Generation you bid on keywords and ads are sent to your website or blog in predetermined intervals based on what the search engines like to see.
The second way of advertising is where you bid on a particular ad block,
you create your own unique landing page and write relevant content around the product or service you are selling and then create small ads with a low CPM.
With CPM you are the advertiser, you decide when the ads will appear and how much each ad will cost you.
The reason why CPC and PPC are referred to as pay per click marketing is that you bid on keywords or phrases,
and if someone searches for those words or phrases using search engines like Google or Yahoo then your ad will show up when the search engine searches that term.
In our example above the ad for Martha Stewart would show up when someone searched for Martha Stewart and in this example,
She is one of the tops searched terms in the digital advertising world.
As you can see the difference between CPM and CPC is that with CPM the advertisers pay only when someone actually clicks on the ad and visits their website or blog,
with PPC they pay every time somebody visits the site and clicks on the ad.
The choice between CPM and CPC really comes down to your budget and your needs.
Learn What Cost Per Click Means for PPC?
Cost Per Click means exactly what it says, a certain amount that you pay every time someone clicks on your ad.
So, why is CPC important to you and your PPC efforts? Well, first and foremost it is the most direct method of earning money from your PPC campaign.
Therefore, if you can't get people to your site then you aren't going to make any money.
You must have good content on your site that visitors are willing to wait on until you have an answer to their burning question or problem.
If you're not answering their questions, they will click away and find someone else that will. This is why content is so vital.
If your readers can't find what they're looking for, they will just move on to another website.
The more useful information you provide, the better your click-through rate will be. The more traffic you attract, the higher your cost-per-click advertising rates.
Cost Per Click means simply that you are paying for each individual click on your ad. So, as you can see, Cost Per Click means different things to different people.
Hopefully, now you will be able to understand why your AdWords campaign needs to be managed to maximize your profits.
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